The stigma of debt:

One in four Lowell customers would rather talk about sex than debt

Talking about debt can be difficult and uncomfortable for lots of people, so it might not come as a surprise that one in four Lowell customers would still rather discuss sex than debt with their family.

At Lowell, we recognise that the stigma surrounding debt can make it harder for people to seek help, have open and honest conversations, and take positive steps forward. 

Our new survey aims to understand whether debt is still more heavily stigmatised than other traditionally uncomfortable or taboo topics.

When we asked our customers whether they'd rather talk about debt or face another uncomfortable topic or situation, the results were as follows:

The survey also revealed just how uncomfortable Brits are discussing debt. Four in ten (40%) would rather visit the dentist than talk about their finances, 51% would choose cleaning the oven, and 47% would rather ask for a pay rise.

To demonstrate how protective people in the UK are about their money, a shocking 69% say they would rather have their search history leaked than their bank balance. Even as people become more open about sharing personal information, finances remain a boundary which people often tie with personal confidence and their self-worth.

Finally, with the cultural change of people becoming much more open about their mental health, 68% of respondents would rather talk about this topic than debt, showing there’s a larger stigma around financial money troubles than mental health.

At Lowell, we’re committed to challenging misconceptions and encouraging more open conversations about money and debt. It’s time to change the narrative and recognise that seeking help with debt isn’t a failure, it’s a positive step towards financial wellbeing.

John Pears, UK CEO at Lowell, on the stigma surrounding debt

“We find that one of the best ways to tackle problem debt is to become comfortable speaking about it, whether to friends and family, or to advisors who can help you make the right financial choices for your situation.

“For a long time, debt has had unnecessary stigma around it, although many of the reasons people fall into debt is no fault of their own. Income shocks, illness, bereavement and job loss all contribute significantly to someone falling into debt but are often things that are hard to avoid.

“We hope highlighting others’ attitudes around debt might help others see how common these challenges are and encourage them to take the first step in addressing their own situation. The more people realize they’re not alone, the easier it becomes to seek help, make a plan, and start regaining control over their finances.”

Talking openly about debt can help people move forward

Talking about debt isn’t easy, and it’s completely natural to feel hesitant, but you’re not alone.

We believe it’s really important to encourage open conversations about debt to help reduce the stigma around financial difficulties.

If you’re struggling with debt, you’re not alone - and there are always options available. You may find it helpful to talk through your situation with someone impartial, from a free and independent debt advice organisation, such as:

• MoneyHelper
• Money Wellness
• Citizens Advice

For more information and support with managing debt, visit the Lowell Help and Support Centre.

Methodology

Lowell UK surveyed 294 of their customers to understand attitudes toward debt, asking whether they would rather discuss money worries or engage in another ‘Taboo’ topic or activity. The survey ran in February 2026.

About John Pears

John Pears is CEO of Lowell UK, the UK’s leading credit management and debt collection business, supporting millions of customers to manage their debts and improve their financial wellbeing. With over 25 years’ experience in financial services, John has a deep understanding of consumer credit, affordability, and the evolving challenges facing households across the UK.

Last updated: 30th April 2026